Product Email
Strategy and Design
Strategy and Design
Welcome Email for New Users
CHALLENGE:
Improve sign-ups and month 1 retention for new users.
Improve sign-ups and month 1 retention for new users.
SOLUTION:
Create visually compelling emails that welcome the user
and give a digestible overview of the product features
Create visually compelling emails that welcome the user
and give a digestible overview of the product features
APPS INCLUDED:
Ovia Fertility, Ovia Pregnancy, and Ovia Parenting
Daily Product Email
CHALLENGE:
Improve on outdated design, and create a mobile
optimized email for users to have an overview of data.
Improve on outdated design, and create a mobile
optimized email for users to have an overview of data.
SOLUTION:
Create visually compelling emails that give an overview
of data and improve on click through to the app.
Create visually compelling emails that give an overview
of data and improve on click through to the app.
APPS INCLUDED:
Ovia Fertility and Ovia Pregnancy
Article Emails
CHALLENGE:
Improve user engagement and month 1 retention.
Improve user engagement and month 1 retention.
SOLUTION:
Share in app articles with users to assist them through
their journey of learning the app tools and tracking
their fertility.
Share in app articles with users to assist them through
their journey of learning the app tools and tracking
their fertility.
APPS INCLUDED:
Ovia Fertility
User Engagement Emails
CHALLENGE:
Improve sign-ups, user engagement, and app to app retention.
Improve sign-ups, user engagement, and app to app retention.
SOLUTION:
Create friendly emails to engage the user in the app,
and also promote sharing of app to friends and partners.
Create friendly emails to engage the user in the app,
and also promote sharing of app to friends and partners.
APPS INCLUDED:
Ovia Fertility, Ovia Pregnancy, and Ovia Parenting
